Recently we had the pleasure of interviewing Mike and Marc, the owners of to hear about their journey in creating a one stop shop for finding the best prices for in stock ammunition across many retailers.

How long have you been in business or when was it started?

We started development on the site back in 2009 and “officially” launched in February 2010 with only 20 retailers. We now list over 120 retailers.

What services does AmmoSeek provide?

We are a one-stop shopping portal for ammunition and gun-related products. Other than just being a comparison shopping search engine we have some value-added features for registered users. Registered users are able to save customized searches as well as set price alerts at the cost-per-round level. For example, if I wanted to buy some 22lr at 6 cents per round and not a penny more, I could search for 22lr then save that search in my account with the threshold set to 6 cents. I then provide my email address and mobile number. Once a product (or products) matches that threshold I’ll get an email and a text message notifying me. I can then rush over to the retailer and make my purchase at my price point. AmmoSeek puts the consumer in a powerful position in finding the very best prices on exactly what they are looking for.

Why did you start AmmoSeek?

Marc and Mike had recently attended their first gun training class and purchased their first firearms. Marc purchased a Springfield XDM 9mm. Mike purchased a Springfield XDM 40S&W. Since Marc dislikes leaving his house for any reason, he began combing the web for online retailers that had 9mm ammo in stock at reasonable prices and ready for shipment. At that time the new administration in the White House created fear within the gun community causing demand for ammo to skyrocket and thus supply dwindled. This naturally caused prices to increase. It was very difficult to find 9mm ammo (and many other calibers) in-stock and ready for purchase at online retailers (much less at reasonable prices).

One day after spending several frustrating hours going from one online website to another only to find nearly everything sold out, Marc thought it sure would be nice to have some automated means of providing people with an updated list of retailers with ammo in stock. He took the idea to Mike, they put their heads together, and soon was born.

How is AmmoSeek better than other businesses who may offer a similar service?

There are a few features that we have now (and several upcoming) that make us unique and “greater” than other similar sites. First, we list over 120 retailers and have over 330 calibers in our database. Many of the other sites have a limited number of calibers and/or retailers. Our products are updated quite literally every second of every day. We pride ourselves on having the most up-to-date results possible. Additionally, we provide a shipping cost rating for each retailer. Since it is not feasible to provide exact shipping costs we utilize an in-house algorithm to determine shipping and handling costs for each retailer relative to their peers. We use this information to show a rating next to each product. We also allow AmmoSeekers to filter their search results on this rating. For example, if I wanted to avoid paying high shipping costs I can tell AmmoSeek to only show me products from retailers that have an average shipping rating or lower.

What have you enjoyed most about starting AmmoSeek?

There really is too much to list. First, being able to work with someone who you have been friends with for over 25 years is extremely special. Also, hearing the positive feedback we receive nearly every day from AmmoSeekers all over the United States (and Canada) truly keeps us fueled to continue working at making AmmoSeek the very best tool of its kind. Last but not least, knowing that something we built from scratch that is used by many thousands of people every single day provides enormous satisfaction.

What is the next big thing you are working on, if you can let us in on it?

We don’t normally like to announce “big” things ahead of time, but we are constantly working on new features. One thing I can mention is that we are working with our mobile app developer to add some of the new features that have already been implemented on the website into the mobile app on both Android and Apple iOS. The website always gets the meaty new features, then it rolls out to the mobile app versions.


Thank you Marc and Mike for sitting down and answering our questions.  If you are looking for certain calibers of ammunition at a good price, head over to or download their app so you can AmmoSeek whenever you want! ammoseek googleplay







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