Promote Your Business With Twitter

Promote Your Business With Twitter


TWITTER IS TOO BIG TO IGNOREPromote Your Business With Twitter

There are ways to promote your business with Twitter. Twitter is a micro-blogging platform. You can update your status and let the whole world know what you are up to. There are millions of Twitter-addicts all over the world, and the number of active users has increased by 900 percent in the past year. Companies can also use it to promote their businesses.

The issue marketers have is how to successfully use the internet to create brand relationships and sell products. So many marketers seem lost, and one of the reasons is that they have not figured out how it fit into the marketing strategy hierarchy.

As for how to use Twitter; it is free and very easy to learn. If you put in the time, you can make Twitter very effective.

Twitter is one of the best options available for your gun business. It is free to use.

Twitter is well established. With a little investigation anyone can use Twitter very effectively to promote their gun related business.

Basics: Learn to use directed tweets and hash tags. Learn to use lists. Follow each account that follows you. If you choose to do giveaway promotions, use a third party to do it. If you do your own giveaways you will see growth in the beginning that will wane over time. Growth will stop because each contest will continue to advertise to the same group of followers. If a third party is involved cross promotion will bring new eyes to every promo.

No one wishes to tweet in a vacuum. We all want to know if someone out there is listening and enjoying what we have to say. Admittedly that is not the best business case for increasing your amount of Twitter followers, but it is one of the reasons for wanting to attract more people to your feed.  A more pressing reason is that more followers mean more exposure and better brand awareness, which in turn can lead to increased sales and revenue of your gun business.

So to help you to boost your follower count I have come up with tips which will help make your business known on Twitter.

Twitter Strategy

Work at creating an interesting Twitter feed so people will want to follow and interact with you about your business. That’s an ongoing process that takes effort and time, but these tips will give you a helping hand in the right direction.

Search for people selling related items.

Twitter has excellent search function:

Search for people who have relevant keywords in their bios or for brands that you know to be competitors in your industry. Follow anyone who is high profile in your sector and also look at who among their followers you might want to engage with. By following all these people you can begin to work out the type of content that they are sharing, which solves two problems.

  1. You can begin sharing similar content and enter into conversations with influencers to increase your own exposure.
  2. It can promote your own content marketing strategy.

Tweet a lot

Studies have shown that individuals who tweet always attract more followers. There is no magic number you should be aiming for, but it makes sense that if you don’t say anything then nobody will notice you.

This does not imply that you should just tweet mundane updates about your day just to ensure your feed stays active, but take the time to plan ahead and come up with a content strategy for the type of things you want to share with your audience.

Once you have a strategy in place you can throw in spontaneous tweets to make sure you retain some personality and relevance.

Re-tweet and like relevant content

It helps to promote others on Twitter by liking and re-tweeting good content.  When you like and re-tweet quality content that adds to your online presence.  Re-tweeting also helps get your social media partner’s exposure as well.  By helping others, they may be more likely to re-tweet your posts that they feel are meaningful as well.

Have some personality

Ultimately people want to know that they are following a person rather than a robot, so don’t be afraid to inject some personality into your tweets. Just because you are tweeting from a business account that does not mean you can’t have fun with it.  People want to see “inside” your business and are interested in behind the scenes information and photos.

Search for relevant topics related to your business

Presumably when starting your business you did some keyword research to find topics and terms to target for SEO? If not, then put it high on your to-do list.

Once you have a set of keywords that are relevant to your business, search for them on Twitter to identify people who might be having conversations that you can get involved with. This requires a degree of delicacy as you don’t want to just go barging into private conversations all over Twitter, but use your best judgment and decide whether you can contribute something useful or amusing to an interaction.

And most importantly, do not just spam people with links to your website and product pages. Remember that Twitter is about soft sales and having conversations with people so don’t turn into a spammer.

Always Tweet when your audience is online

In order to increase the chances of your tweets being shared and seen make sure you are active when your audience is online. In general this means avoiding tweeting late at night or too early in the morning, which should be fairly obvious.  For additional information on tweeting times, check out:

Join a Twitter chat

Twitter chats are becoming more popular recently.  Some are industry-specific Twitter chats which can be worthwhile to tune into and gain exposure among people in your sector. Again, it is about having an opinion and engaging in conversations rather than simply spamming these Twitter chats with promos for your own business.

Tweet pictures

Visual content is king on social media as it is eminently more shareable than text alone. And more shares mean more exposure, which in turn helps to increase your follower count.

This is considerably more essential now that Twitter automatically shows image previews as it permits you to grab additional space and attention.

In conclusion to this, you need a quick and easy way to make your presence known online and Twitter is one way to do it. As you start learning the inner workings, you will see how easy Twitter will make it to get your public relations messages out to the world. While it may seem like a daunting task at first, it won’t take you long to know how valuable Twitter really is for your gun or outdoors related business.


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